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21 5 月: 經濟學大師幫你回答老闆花錢投廣告的3個重點

很多人不懂為什麼企業或品牌要斥資鉅額為產品進行推廣和宣傳,像是我們經常看見的品牌:可樂、iphone、TOYOTA等這些產品廣告不斷,而且廣告內容時常更新,內容都是越來越精彩,您會覺得為什麼不省下這一大筆廣告投放支出呢?這樣不就能降低零售價回饋給消費者了嗎?
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